Digital Marketing – What is it, and why should you use it?
We all know that the internet is an integral part of sales growth for almost every organisation. We also know that the process of this development is called Digital Marketing. But is there clarity with regard to the potential options available? What will prove effective and provide a return on investment when an organization is working on a tight budget? Read the rest of this entry →
A SMALL BUSINESS MARKETING STRATEGY
With so many opportunities available online to market and promote your company and products it is important that you maximise your potential and reach your targeted audiences.
Whether you are a sole trader or a small business you need to have an online presence. When you know where your consumers and potential consumers reside we can help you achieve your goal. Digital marketing agencies can be a cheaper way of tapping in to potential consumers online rather than investing in more staff and increasing overheads. Read the rest of this entry →
Web based Content Management Systems for start up businesses
By Gary Phipps
Let’s de-mystify the jargon, unclutter the clutter and look at the core of your options for getting your new business’s website up and running.
That is why below, my post about ‘Web based Content Management Systems for Start Ups’ will hopefully leave you with at least a guide for what to look for when embarking on getting your business website sorted. Read the rest of this entry →
Using social media for business
By David Walsh
So you have decided that you want to tap into the online potential for your business of using social media. What are the best ways for succeeding on Social Media Platforms? How do you know what channels to invest in? How can I monitor the impact of the campaign? How do we transform the intangible business to tangible to attract more clients?
Here are three steps to help you before you begin your Social Media Campaign.
5 EASY STEPS TO HELP INCREASE ONLINE SALES
By David Walsh
You have made the decision to invest in an online sales strategy. The website is up and running and now the decision for the social media platforms to support the campaign and sales strategy. Here are 5 easy steps to help increase your online sales. Read the rest of this entry →
From snake oil salesman to social media sales person – regulated certification in social media marketing for small business please
From snake oil salesman to social media sales person
By Chris Walter
“The code of the con is to know just enough about everything so you can lie about anything.” E. Tancarville
Social media marketing is an exciting, vibrant new sales tool for small business. It has created a level playing field where start ups and small business can compete head-on with the big boys. Small cottage industries can market globally, immediately. Everyone has a chance. As a Digital Marketer I love working in this industry that is changing and evolving on what feels like a daily basis.However, temporarily replacing my warm jug of half full with a cold and stale half empty, a few words of caution. Read the rest of this entry →
Facebook marketing for small businessBy Chris Walter
“Can you get me more of those?” Yes we can but…. “How long will it take to get to a thousand?” It will take a while but…. “My competitor has got 300 more than me, how come?” Well there are lots of factors but…..
‘The Revolution will be Tweeted’. A convert’s guide to Twitter for small business
By Gary Phipps
“And it all started with that one little Tweet” Roberta Dyer, Broadway Books
So, who am I to speak about this? Me? A complete Twitter sceptic for my purpose at the outset. To me, it was too confused, too many bits and pieces to try understand – ‘ah to heck with that, I’ll spend my time productively by finding customers’! Thankfully, I’m a persistent beggar! Read the rest of this entry →
The Three 3 “C”s of Content Marketing Planning – Contemplate, Create, Curate – made easy for small business
The Three 3 “C”s of Content Marketing Planning
By Gary Phipps
“If people aren’t talking about you, they’re not talking about you for a reason. And the reason isn’t that they dislike you. They’re not talking about you because you’re boring.” ~ Seth Godin
Ok, so you have a new start-up business or maybe you have an existing small business – kudos to you for having what it takes. Now you find yourself saying “I need to be seen online”, “I need to have a Facebook page”, “I need to be on Twitter” and so the list goes on. You know what I mean – you’re thinking it! Read the rest of this entry →