Digital Marketing – What is it, and why should you use it?

 

We all know that the internet is an integral part of sales growth for almost every organisation. We also know that the process of this development is called Digital Marketing. But is there clarity with regard to the potential options available? What will prove effective and provide a return on investment when an organization is working on a tight budget?

What a marketing agency can do for small business

A SMALL BUSINESS MARKETING STRATEGY

With so many opportunities available online to market and promote your company and products it is important that you maximise your potential and reach your targeted audiences.

Whether you are a sole trader or a small business you need to have an online presence.  When you know where your consumers and potential consumers reside we can help you achieve your goal.  Digital marketing agencies can be a cheaper way of tapping in to potential consumers online rather than investing in more staff and increasing overheads.

How To Advertise Your Business – a few display tips

“This use of advertising – to add a subjective value to the product – becomes increasingly important as the trends in our technology lead to competing products becoming more and more the same.” James Web Young

As the social media and communication platforms tighten their grip on free exposure (see our recent blog: The Emperor’s New Likes) the inevitable emigration to paid advertising is increasing.  It is a simple fact that whilst social media promotion, likes and follows etc. are a vital part of business development online, there is nothing quite as fast impact as putting your money ‘on the table’ and shouting loud.

MAKING THE INTANGIBLE TANGIBLE- using social media for business

Using social media for business

By David Walsh

So you have decided that you want to tap into the online potential for your business of using social media. What are the best ways for succeeding on Social Media Platforms?  How do you know what channels to invest in?  How can I monitor the impact of the campaign?  How do we transform the intangible business to tangible to attract more clients?

Here are three steps to help you before you begin your Social Media Campaign.

From snake oil salesman to social media sales person – regulated certification in social media marketing for small business please

From snake oil salesman to social media sales person

By Chris Walter

“The code of the con is to know just enough about everything so you can lie about anything.”  E. Tancarville

Social media marketing is an exciting, vibrant new sales tool for small business.  It has created a level playing field where start ups and small business can compete head-on with the big boys.  Small cottage industries can market globally, immediately.  Everyone has a chance.  As a Digital Marketer I love working in this industry that is changing and evolving on what feels like a daily basis.However, temporarily replacing my warm jug of half full with a cold and stale half empty, a few words of caution. 

The Emperor’s New Likes – facebook marketing for small business

Facebook marketing for small business

By Chris Walter

“Can you get me more of those?”  Yes we can but…. “How long will it take to get to a thousand?”  It will take a while but…. “My competitor has got 300 more than me, how come?” Well there are lots of factors but…..

‘The Revolution will be Tweeted’. A convert’s guide to Twitter for small business

By Gary Phipps

 

 “And it all started with that one little Tweet” Roberta Dyer, Broadway Books

So, who am I to speak about this? Me? A complete Twitter sceptic for my purpose at the outset. To me, it was too confused, too many bits and pieces to try understand – ‘ah to heck with that, I’ll spend my time productively by finding customers’! Thankfully, I’m a persistent beggar!

The Three 3 “C”s of Content Marketing Planning – Contemplate, Create, Curate – made easy for small business

The Three 3 “C”s of Content Marketing Planning

By Gary Phipps

“If people aren’t talking about you, they’re not talking about you for a reason. And the reason isn’t that they dislike you. They’re not talking about you because you’re boring.” ~ Seth Godin

Ok, so you have a new start-up business or maybe you have an existing small business – kudos to you for having what it takes. Now you find yourself saying “I need to be seen online”, “I need to have a Facebook page”, “I need to be on Twitter” and so the list goes on. You know what I mean – you’re thinking it!

BeSeenOnline.ie – What we do – in 52 second animation

BeSeenOnline.ie – Short & painless!

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