Web based Content Management Systems for start up businesses

Web based Content Management Systems for start up businesses

By Gary Phipps




Let’s de-mystify the jargon, unclutter the clutter and look at the core of your options for getting your new business’s website up and running.

That is why below, my post about ‘Web based Content Management Systems for Start Ups’ will hopefully leave you with at least a guide for what to look for when embarking on getting your business website sorted. A Content Management System (CMS) is Web-based publishing feature that allows individuals to use a template to create or modify your Web site’s content and also it’s visual look. In essence it is your ‘self build’ option.

According to W3 Techs ( web technology surveys) 63.9% of websites use none of the content management systems that they monitor. (and there’s a lot of them!) Of the sites that do use one,
WordPress is used by 21.8% of them, which is a content management system market share of 60.2%.

To get an excellent overview, watch this short video which explains what a web based CMS does https://www.youtube.com/watch?v=OGEfHQtiVLI

Advantages of Content Management Systems (CMS);

how do content management systems work

1. Generally, no fuss installation/set up

So, you need a website for your business. You’ve probably talked to a web ‘techie’ and come away immediately requiring 2 solpadeine for your new troubles! It doesn’t need to be that way. Picking a CMS and getting your new website up and running can be done in a very short time – and by you! You can pick from pre-designed templates that most closely reflects your style of business and work from there, making any necessary changes to design and content. The complexity of this though depends on the type of business/site you will be running.

2. No major technical knowledge required

With your new website ‘command centre’ you are able to do what I call the ‘interior design’. This can be done mostly with simple ‘drag and drop’ approach. Be careful though as some systems may be a bit more convoluted than others. The beauty about these systems though is that you do not need to know HTML or coding, it’s more a WYSIWYG (what you see is what you get) approach.  

3. Easily manageable and updateable.

Now, I remember in my previous business paying a whole heap of euros to a certain ‘Sheldon Cooper’ from the Big Bang Theory type of web design techie simply because I didn’t have the inclination or knowledge. What I was left with was a site (albeit a good one) that became stagnant as I didn’t know how to update it. Besides that, when said web techie was asked to update for me – guess what? Yes, a lofty bill and a long wait, for the inconvenience! With your site, the ability to update it regularly not only gives a better user experience, but also improves your rankings. 

New content = more repeat visitors & higher search ranking = more visitors to your site = even higher search ranking = even more new visitors. 

So, whether you use a CMS or a designer, make it so it is easy, or built into the designer’s package that it is easy to update content or products or whatever it is that is relevant to your business and your audience. With our business, we build this aspect into our customer’s new website package with regular updating, monitoring and reporting on progress and as a result, is one of our highest performing packages. 

4. Collaborative Content

Within these ‘command centre’ systems it is also possible to allow others in your business to generate/adapt the content on your site. Perhaps you have a small Beauty Treatment studio with just two owner/operators. Both can log in and do what’s necessary.

5. Set up to handle the ‘Back End’ Google/SEO type elements easily

Yes, this is about the most technical aspect of running a CMS for yourself. You can fill in Titles, Headings, Meta Tags, Alt tags ( for images ), keywords and so on. I know this is where you might start reaching for the aforementioned pain relievers but seriously, with just a little effort, you can do a pretty decent job! Having said that, this element is important. It’s not all just about the glossy ‘Front end’, there is a crucial ‘Back end’ to be tended to.

6. Generally inexpensive

What more need I say to a business just starting out! It is your low cost way to get things moving – nuff said!

Words of caution and things to note;

Whilst all the above might sound great – BEWARE ! These systems can ‘suck you in’! Believe me. You end up spending hours changing a little of this, a little of that. Staring at the SEO section wondering what the heck to do. You then realise why you never did get to Mrs Murphy sitting at the sink waiting for her new Blue Rinse hair-do! I’ll say it again – ‘It can really suck you in’.

Whilst they are generally inexpensive and technically, easy enough to manage, you need to value your own time and what your own actual business is. 

Indeed, as we have found at BeSeenOnline.ie, is that start ups and small business owners can see this aspect and come to us to do it for them. The difference is that they get everything above and reports on how it’s going after it’s set up leaving them to concentrate on those Blue Rinses and make some money!

Make sure to also check out our other BeSeenOnlineBlog Posts


Posted on 05/04/2014, in ecommerce, seo, web design and tagged , . Bookmark the permalink. Leave a comment.

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