INCREASE SALES IN THE ONLINE ENVIRONMENT
5 EASY STEPS TO HELP INCREASE ONLINE SALES
By David Walsh
You have made the decision to invest in an online sales strategy. The website is up and running and now the decision for the social media platforms to support the campaign and sales strategy. Here are 5 easy steps to help increase your online sales.
KNOW WHERE YOUR AUDIENCE RESIDES
Before deciding on what social media platforms to invest in it is important to understand the demographics of your current and potential client base. Where do they reside online? How can you engage consumers and ultimately increase sales.
Reports through Analytics and Insights are available which break down the traffic information in so many formats that it will support your decisions on what platforms to invest in. Tailor your campaign to suit your audience.
Amazon’s core value and customer experience obsession
Flavio Martins writes “The successful organizations with massive positive online goodwill and reputation are those that have embraced, live by, and seek to innovate in the area of customer experience and creating customer delight.“
Read more at http://www.business2community.com/customer-experience/where-does-customer-focus-customer-obsession-customer-centricity-reside-in-your-organisation-0167348#Ce2GjBA27hY3G9Sf.99
It is all about your customers or potential customers. Look at your business through your customers eyes. What experience do you want when you land on your site? What platform are you using? Your customers view of your business is all that matters and this will determine your success rate.
WEBSITE EASE OF USE
When a consumer visits your website you have little time to impress and engage. It is therefore important that your website is eye-catching and displays the relevant information to each search. The navigation of the website should be easy to use. The steps should be simple to follow, avoid clutter and focus on customer experience.
Use high quality photos of your products. Ask your clients to send in pictures of your product and add these. It will help prospective and new customers visualise the product.
Showing your registered address and telephone number will put the consumers mind at rest. Seeing that information will give them comfort that they can contact you if they need to.
ONLINE VALUE PROPOSITION (OVP)
What is your online value proposition (OVP)? What makes you different from your competitors and why should the consumer engage? Is it clear to the consumer when they land on your website or social media platform?
Your online value proposition (OVP) must give a strong sense that you may offer what they need. You should assume that your potential customers will not make an effort to understand what you are about, so you need to be quick at getting your most important points across.
Whether it is FREE DELIVERY or 20% DISCOUNT it is important that the consumer sees this message from the outset. You want them to click through to your website and ultimately purchase. Be upfront about what you are offering the consumer.
MAKE SURE YOUR SHOPPING CART IS VISIBLE
When the consumer is ready to engage or purchase you want their journey to be a good experience. So many times companies get the consumer to the shopping cart only to lose the sales with an over complicated sales process. Simplify the purchase procedure so that the client feels good about the experience. It needs to be easier than jumping in your car or picking up a phone and listening to bad music before you get to talk to someone.
You need to ensure that you website has been designed with all the necessary tools that will allow your customers to actually customise the manner in which they browse through you ecommerce site.
Show the consumer how much you charge for delivery upfront. This will put their mind at rest that there are no hidden costs waiting for them at the checkout.
Simplify your online store and make it easy for people to see and buy what they want.
ELIMINATE DISTRACTIONS AT CHECKOUT
Make sure that there are no distractions at the checkout. Avoid upselling or promotions. When you have a customer that is focussed on making a purchase, you should ensure they are not distracted, as this can lead to the customer changing their mind about the purchase.
When a customer lands on your page, until they reach the checkout, the whole experience should be effortless and simple to use. You need to make it as straightforward and easy for you customers to checkout as possible.
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